| Summary: | 碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 100 === Commercial use of the Internet started since 1991. Because of its strong link function, the information content breaks the limits of borders and time differences. It also changed the human lifestyles and business styles. Network economy took the place of the traditional economy, and became the future mainstream. The enterprises became networking and globalization. The main purpose of this study is to explore the influence to consumer decision-making from the plentiful of information, the positive evaluation, and the perceived usefulness of the website information. By the review of the documents, four hypotheses were put forward. This study collected 191 valid questionnaires as the sample, and using regression for positive analysis as its research method.
The result shows that the plentiful of information will be a significant impact on perceived usefulness. The perceived usefulness of the product will be a significant impact on the intention of the consumer behavior, and the intention of behavior will significantly affect the actual behavior of consumer.Therefore, the results of this study provides the operators of e-commerce platform a successful empirical case studies to consult. It may bring the best benefits to internet marketing with limited resources.
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