The Study of Lifestyles, Threat Perception, Behavioral Evaluation and Purchase Intention on Purchase Behavior of Meal Replacement
碩士 === 國立嘉義大學 === 生物事業管理學系研究所 === 100 === Meal replacement is the mainstream of the weight controlling market in 21st century. In this study, we adopt health belief model and list of values (LOVs) to investigate the factors of consumer’s purchase behavior about the meal replacement. We use quantitat...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/36064280103106835583 |