The research of country of origin and consumer ethnocentrism on purchase intention : using characteristics of consumers as moderator

碩士 === 國立嘉義大學 === 企業管理學系 === 100

Bibliographic Details
Main Author: 許人文
Other Authors: 侯嘉政
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/64897309392452583308