The Study of Factors Influencing User's Stickiness in theVirtual Community - The Facebook as the Example
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 100 === Now，people can be able to conduct interpersonal exchange on virtual platform. Facebook is now the most popular face of the virtual community site, in the end how to successfully attract a large number of users. Therefore, this study use Technology Acceptance Mo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/33020846166548191400 |