The Influence of Internet Advertising Promotion with Time Pressure on the Internal and External Impulse Buying Behaviors: Carryover Effect as the Moderator

碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 100 === This thesis studies the relationships between time pressure, internal impulse buying behavior (product price), external impulse buying behavior (impulsive trait), carryover effect, and impulsive buying in the promotion events of internet commercials. Three expe...

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Bibliographic Details
Main Author: 陳建竹
Other Authors: 蕭至惠
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/54353668997520310371