Need for Uniqueness as a Moderator between Self-Congruence and Emotional Brand Attachment
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 100 === Recently companies increasingly prefer to create emotional brand connections with consumers’ “actual self” to touch the hearts of many consumers, causing them to form a strong emotional connections with the brand which really like their actual self. However, so...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65423343644517960069 |