Need for Uniqueness as a Moderator between Self-Congruence and Emotional Brand Attachment
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 100 === Recently companies increasingly prefer to create emotional brand connections with consumers’ “actual self” to touch the hearts of many consumers, causing them to form a strong emotional connections with the brand which really like their actual self. However, so...
Main Authors: | Chen, Wei-Ru, 陳薇如 |
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Other Authors: | Shen, Chung-Chi |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/65423343644517960069 |
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