The Relationship Among Green Advertising Appeals, Green Brand Attitude and Purchase Intention： The Moderating Role of Self-reference and Ecological Commitment
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 100 === Searching for the domestic or foreign scholars, we can be explore not many studies combined the green advertising appeals between with self-reference. In the early period, Self-reference was most to be used in the psychology research. In this study, Self-refere...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89369584525142351225 |