From Labors to Love：The Effect of Design Support on Self-design Product Evaluation
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 100 === The purpose of this stuty aims to investigate the level of design support how to influence consumers evaluate their self-designed products. Three moderating variables, such as gift receiver, perceived effort, and social comparison, are included into the investi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28083247954973470465 |