Souvenir marketing from the perspective of brand stories - the case of Taiwan Pineapple cakes
碩士 === 國立嘉義大學 === 管院碩士在職專班 === 100 === This study is to explore the souvenir marketing of Taiwan pineapple cakes from the brand stories perspective and to realize the brand positioning and product attribute of Taiwan pineapple cakes from the viewpoint of Chinese tourists. First, qualitative methods...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/28694299470989783152 |