City Marketing Strategies of the 2010 Taipei International Flora Exposition
碩士 === 國立東華大學 === 公共行政研究所 === 100 === In an environment of fierce competition and globalisation, most major cities around the world are competing to hold some world events, such as world expositions and international sports events, to attract attention for the purpose of city marketing. Under th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62580622372765405585 |