The Effect of Service Guarantees on Purchase Intention
碩士 === 國立東華大學 === 企業管理學系 === 100 === There are four characteristics of services to consumers, including intangibility, inseparability, variability and perishability; hence, consumers would depend on extrinsic cues to estimate product and service of quality and risk. Therefore, the study based on...
| Main Authors: | , |
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| Format: | Others |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z6vph7 |