A Study on the Impact of Customer Perceived Authenticity on Experiontial Value and Customer Satisfaction in Hualien Feature B&;B Service－The Dramaturgy Theory Perspective
碩士 === 國立東華大學 === 企業管理學系 === 100 === Service industry is now becoming a main industry which covers everyone and every industry from individual to big company, even to the government and non-for-profit organization. By looking at the successful cases of B&;B, it is identified that the ult...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/679yxh |