The Study of The Purchase Intentions of Customer for Cross-Selling Financial Products：The Brand Extension Model Perspective
碩士 === 國立東華大學 === 企業管理學系 === 100 === Financial Holding Company Act was implemented on November 1, 2001, the financial holding company's subsidiaries through joint marketing, cross-using of information, and product portfolio to meet the consumers one-stop shopping of financial services. As c...
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| Format: | Others |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mhk27t |