The Study of Applying Social Cognitive Theory to Explore the eWOM Effect
碩士 === 國立東華大學 === 企業管理學系 === 100 === With the popularity of the Internet and smart phones, people could link social networking sites with their friends or strangers at anywhere or anytimes. Social network sites also become a corporations and consumers interaction’s platform that all corporations fo...
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| Format: | Others |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uqnm96 |