The Study of Applying Social Cognitive Theory to Explore the eWOM Effect
碩士 === 國立東華大學 === 企業管理學系 === 100 === With the popularity of the Internet and smart phones, people could link social networking sites with their friends or strangers at anywhere or anytimes. Social network sites also become a corporations and consumers interaction’s platform that all corporations fo...
Main Authors: | Tien-Lin Chang, 張天霖 |
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Other Authors: | Wen-Hai Chih |
Format: | Others |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/uqnm96 |
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