A Study on the Influence Factors of the Continuance Intention for Social Networking Sites - Example of Facebook Fans Page

碩士 === 國立東華大學 === 企業管理學系 === 100 === The rapid development of internet prompts the rise of social networking sites, and Facebook has become the largest social network site as well as the most popular communication channel. Facebook has a number of functions, such as social contacts, games, and i...

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Bibliographic Details
Main Authors: Ya-Wen Song, 宋雅雯
Other Authors: Dauw-Song Zhu
Format: Others
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/jqhupa