Corporate Reputation Ratings and Configurations of Industry Benchmarks

碩士 === 國立東華大學 === 企業管理學系 === 100 === Corporate reputations are formed by the consequences of company’s previous activities, and becomes the intangible asset that makes rivals hardly to imitate. Moreover, positive corporate reputation can bring the various possibilities of valuable creations in t...

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Bibliographic Details
Main Authors: Shang-Yu Wu, 吳尚禹
Other Authors: Chien-Nan Chen
Format: Others
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/uj9e5z