Corporate Reputation Ratings and Configurations of Industry Benchmarks

• Main Authors: Shang-Yu Wu, 吳尚禹
• Other Authors: Chien-Nan Chen
• Format: Others
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/uj9e5z

碩士 === 國立東華大學 === 企業管理學系 === 100 === Corporate reputations are formed by the consequences of company’s previous activities, and becomes the intangible asset that makes rivals hardly to imitate. Moreover, positive corporate reputation can bring the various possibilities of valuable creations in the future. The research is performed by the data of the Common Wealth magazine's annual survey, ‘Taiwan's Most Admired Company’, from 2003 to 2011. Not only does the research findings point out the financial performance was decreasing within nine years, but it also observes the impact of industry effect in this relationship. Additionally, the result of corporate reputation survey influences the stakeholders’ viewpoint of the company’s future prospects. Under the circumstances that the CommonWealth magazine's annual ‘Taiwan's Most Admired Company’ survey can reflect the corporate reputation. This research also attempts to describe the configuration belonging to each industry by using 10 items which were used in the survey because these companies are benchmarking companies in domestic industry.