Corporate Reputation Ratings and Configurations of Industry Benchmarks
碩士 === 國立東華大學 === 企業管理學系 === 100 === Corporate reputations are formed by the consequences of company’s previous activities, and becomes the intangible asset that makes rivals hardly to imitate. Moreover, positive corporate reputation can bring the various possibilities of valuable creations in t...
Main Authors: | Shang-Yu Wu, 吳尚禹 |
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Other Authors: | Chien-Nan Chen |
Format: | Others |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/uj9e5z |
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