The Study of the Factors of Innovation Resistance for Mobile Banking Customers
碩士 === 國立東華大學 === 企業管理學系 === 100 === Over 50% of clients do not intend to adopt mobile banking services. It implies that consumers have resistance behavior to mobile banking. This study is based on the theory of innovation resistance to explore the relationships among privacy, complexity, security r...
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| Format: | Others |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81625115024149839809 |