The “ Double-Edged Sword ”of Envy:When Benign Envy and Malicious Envy Affect Product Evaluation.

碩士 === 國立東華大學 === 企業管理學系 === 100 === Envy, an emotion generated under social comparison, may be shown to different extents in the aspects such as reputation, love, interpersonal relationship, status, and wealth. Although it usually is regarded a depressive emotional response when people compare...

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Bibliographic Details
Main Authors: Wei-Ting Chien, 簡微庭
Other Authors: Ying-Ching Lin
Format: Others
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/05248657960746273214