Technology Acceptance Model and Trust in the Context of Group-buying Websites: A Case Study of Customer Purchase Intention on Groupon
碩士 === 國立東華大學 === 企業管理學系 === 100 === Group-buying is quickly gaining popularity among both buyers and sellers in the world of e-commerce. This new shopping mode has two key features. On the one hand, buyers who are unfamiliar with one another attempt to quickly form a group (often through social ne...
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| Format: | Others |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78158664491568243929 |