An application of a decision support system for donor defection prediction
博士 === 國立東華大學 === 企業管理學系 === 100 === In previous study, most of existing researches about donor defection have focused on why the donors defect or how to keep them loyal, but what remain explored is that how to predict the likely defecting donors in advance. Hence, in order to help fill this gap on...
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| Format: | Others |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kv7bju |