The Influences of Online Game Player's Switch Intentions:The Perspective of Brand Equity
碩士 === 國立東華大學 === 國際企業學系 === 100 === Due to the continuous development of computer technology and the popularization of broadband, and online game players prefer to compete and cooperate with others , online games became the most popular entertainment to pc game player. Previous research is focu...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15742507554687036091 |