Predicting Self-Service Technology Intention:From Utilitarian and Hedonic Perspectives
碩士 === 國立東華大學 === 國際企業學系 === 100 === Based on the UTAUT model, this study aims to explore the factors that influence users’ behavioral intentions to use self-service technology. A 2 (Utilitarian vs. Hedonic) × 2 (Kiosk vs. WBSS) mixed design was conducted in this study. A structural equation-modelin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72313977629979779312 |