The study of Membership Marketing Strategies in Taiwan Telecommunication Service Companies

碩士 === 國立東華大學 === 國際企業學系 === 100 === In order to maintain long-term profits, enterprises not only develop new business but also try their best to main a stable relationship with their present clients. So far, telecommunication operators have held a great number of regular and irregular promotion...

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Bibliographic Details
Main Authors: Shu-Jun Chen, 陳淑君
Other Authors: Kuo-Chung Chang
Format: Others
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/4t2ba4