The Influence of Service Encounters and Customer Values Toward Purchasing Intention:An Empirical Study of Women's Clothing

碩士 === 國立東華大學 === 國際企業學系 === 100 === The service sector, with the largest employment, ranks one of the top industries in Taiwan. The profitability of a business depends obviously on customer retention as well as satisfaction. For customer retention, competitiveness hinges on building remarkable...

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Bibliographic Details
Main Authors: Shu-Fang Tung, 董淑方
Other Authors: Kuo-Chung Chang
Format: Others
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/bgqjdp