Exploring the purchase intention of online group-buying：From justice and quality perspectives
碩士 === 國立東華大學 === 國際企業學系 === 100 === The Intelligence and Consulting Institute (MIC) indicate that more than of the high growth Taiwan online shopping market. Due to the popularity and convenience of the Internet, consumers can increase the buyers bargaining power in online shopping; therefore, the...
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| Format: | Others |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31472388726296005507 |