A Study on the Loyalty and Continuance Intention of Social Network Site - The Case of Facebook
碩士 === 國立東華大學 === 資訊管理碩士學位學程 === 100 === Since the rising of social media, Facebook has become a hot social network website in the world. Moreover, previous studies suggested that people who engage in social networking websites would like to purchase the recommended products or services. Consequ...
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| Format: | Others |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6chghj |