Linking Visitors’ Self-concept and Destination Brand Personality in the Huashan1914. Creative Park: Applying the Self-congruity Theory
碩士 === 國立東華大學 === 觀光暨休閒遊憩學系 === 100 === This is an empiracal study based on the theory of self-congruity. This study contrubutes to the advancement of the self-congruity theory by providing empirical results that demonstate the relationships between “destination brand personality”, “self-congrui...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59544751816387837710 |