The Influence of Corporate Social Responsibility to the Brand Image and the Customer Loyalty–An Empirical Study of Chunghwa Telecom
碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 100 === This study, by referring to the literature data and the definition of corporate social responsibility and indicators, investigates how the enterprise’s social responsibility performance affects the relationships between brand and imagine customer lo...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/4pn772 |