Innovation adoption and diffusion: A study on mobile commerce

碩士 === 國立東華大學 === 運籌管理研究所 === 100 === As wireless technologies and smart phones become more and more popular, mobile e-commerce has been growing quickly in recent years. This new trend is expected to significantly change the way people do their shopping. Despite the increasing attention, it remains...

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Bibliographic Details
Main Authors: Wan-Yu Zeng, 曾婉瑜
Other Authors: Sophia Wang
Format: Others
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/4h63ta