The Influence of Marketing Channel on Smart Phone Purchase Intention-An Application of Elaboration Likelihood Model
碩士 === 國防大學管理學院 === 運籌管理學系 === 100 === This study discusses that how marketing channel affect consumers’ purchase intentions under different degrees of product knowledge and involvement using the elaboration likelihood model. For instance, when consumers have high product knowledge and motivation (h...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72503875940292452697 |