The Study of Relationships between Brand Equity, Website Characteristics, Perceived Risk and Purchase Intention by Using Smart Phone as an Example
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 100 === The study aims to study the relationships between website characteristics, perceived risk and purchase intention by using internet shopping consumers as an example. Totally, 250 copies of questionnaires were dispatched and the effective response rate was 8...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98490454308933917730 |