A Study of Relationship Model with Perceived Factors, Purchase Motivation and Intention on the Online Auction Website
碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 100 === With the rapid development of internet, it provides the basic of the development of E-commerce that becomes second most important sales channels in addition to B&M(Brick and Mortar). It is particularly interesting for the rapid growth of online auct...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64026111783025894111 |