The Reaserch of the Relationship among Placement Marketing, Leisure Involvement and Attachment - A case study of Korean Drama
碩士 === 高雄餐旅大學 === 旅遊管理研究所在職專班 === 100 === Korean dramas aired in Taiwan in recent years, there is a phenomenon of “Korean-craze”. It is not only making every drama production and the actor and actress popular, but also promoting amount of Taiwan''s tourists to South Korea. This study d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92612679455884137916 |