The Branding Strategic Management for Travel Agency Industry

碩士 === 國立高雄餐旅大學 === 旅遊管理研究所在職專班 === 100 === Recently, Taiwan travel markets have been over expanded. Besides, the unstable international situation, natural disasters and wars have affected industries the travel directly or indirectly. Among the travel industries, vicious price competition is the onl...

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Bibliographic Details
Main Authors: Chen-Liang Lee, 李振亮
Other Authors: Jung-Peng Huang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/t258an