A study on relationship model among travel motivation, travel type, travel involvement, and travel benefit of Facebook social community users: A case study of domestic tourism

碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 100 === In recent years, Taiwan government has focused more on tourism development with higher ratio and set up tourism as one of the sixth crucially emerging industries. According to the Tourism Bureau(2012) statistics, the total number of domestic tourism has come...

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Bibliographic Details
Main Authors: Pei-Ting Chen, 陳沛庭
Other Authors: 甘唐沖
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/ya7x8e