A Study of Consumer Motivation and Perceived Quality Affecting Customer Satisfaction and Loyalty － Taking the Free Food Samples in Costco as Example
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 100 === Free food samples may be one of the most popular promotion methods used by restaurateurs and food retailers; it not only lets consumers to experience the flavor of food products, but also narrows the distance between consumers and food sample employees. Afte...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66563512267656858435 |