The Effects of Mental Accounting on Investors'' Trading Decision: the Evidence of the TAIFEX Futures
碩士 === 國立高雄第一科技大學 === 風險管理與保險研究所 === 100 === This paper examines whether the mental accounting influences the investment decisions of investors by using data from Taiwan Futures Exchange (TAIFEX). We examine whether the hedonic editing hypothesis dominate disposition effect in trading behavior acros...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98857245231248229403 |