The impact of Online Social Media on Brand Loyalty - The Case of Facebook Fan Page
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 100 === Due to the rapid development of online social media, it has been influential in many industries’ marketing strategy. Except for traditional distributions, online social media has been essential for brands. Facebook has become a primary option for most of...
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15376758083396519390 |