The impact of product involvement and product knowledge on consumer online purchasing behavior
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 100 === With continued rapid growth of the Internet and the fast-growing on-line shopping potential in the region, it is vital to explore the motivational factors associated with on-line shopping in Vietnam. Previous studies have used different theories to frame...
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93642291189642172764 |