Online Store Atmosphere, Brand Relationship Quality, and Brand Equity: an empirical Study
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 100 === Online transaction has become a more and more popular trading channel, numerous companies look forward to make a profit in the online area. Due to this reason, retailers are facing severe competition. Customers are bombard with so many choices to choose f...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/69831913550089637906 |