Investigate the Influences of Product Characteristics,Purchase Decision Involvement and Consumer Impulsive Trait on Impulse Buying Behavior: A Perspective of Consumers’Heuristics
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 100 === The phenomenon of impulsive purchasing is very common in daily life for consumers, it is also an importance issue in marketing area, and enterprise shouldn’t neglect this kind of consumer behavior. Most of previous studies had focused on the antecedents a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/79191932228492384793 |