The Effect of Product Scarcity on Consumer'' s Brand Attitude toward Trendy Brands
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 100 === Marketers often use the scarcity strategies are employed attempting to influence consumers’ decisions. Previous researches have viewed price-perceived quality under the effect of scarcity. Lynn (1992b) proposes the S-E-D model (Scarcity-Expensiveness- Des...
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93512614350759391157 |