A Study on Comparing Adoption Intention of E-books between Taiwanese Consumers and American Consumers
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 100 === Understanding the adoption of electronic books (e-books) is increasingly essential for enterprises and libraries. Previous studies have seldom investigated how users’ intentions of adopting and resisting e-books influence their satisfaction and loyalty. H...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49265968773507426376 |