Customer Purchase Intention Transference in Online Retailers: An Investigation of the Before-offline-visit Phase

碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 100 === Powered by the fast-growing Internet technology and development of e-commerce, the delivery of information and new business models have accelerated. Since the competitions among the online brands become fierce, those online native retailers turn to open p...

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Bibliographic Details
Main Authors: I-han Wang, 王亦涵
Other Authors: Shih-Hao Wu
Format: Others
Published: 2012
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