Customer Purchase Intention Transference in Online Retailers: An Investigation of the Before-offline-visit Phase
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 100 === Powered by the fast-growing Internet technology and development of e-commerce, the delivery of information and new business models have accelerated. Since the competitions among the online brands become fierce, those online native retailers turn to open p...
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17787530026237693266 |