Exploring factors affecting continuance intention in the group-buying auction
博士 === 國立高雄第一科技大學 === 管理研究所 === 100 === In today’s hypercompetitive environment, characterized by changing customer preferences, the biggest challenge in managing a group-buying site is the retention of customers. This study integrated Social Cognitive Theory and other theories of social behavior fr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44144699629924436473 |