Using the Rasch model to explore the logistics advertisement attraction

碩士 === 國立高雄第一科技大學 === 運籌管理研究所 === 100 === With the rise of the logistics enterprises and industry globalization makes the logistics enterprises more competitive. How to promote their products effectively and attract consumers’ attention becomes an important issue. A new analyzing process for logisti...

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Bibliographic Details
Main Authors: Yu-hsin Feng, 馮郁馨
Other Authors: Shan-Huen Huang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/29350227323711622309